Perspectives

Perspectives

Announcements, resources, blog posts, and press from our coalition.

Soundrise celebrates 10 shows named to TIME’s “100 Best Podcasts of All Time”

Public media under threat: Why cutting CPB funding harms all Americans

Celebrating the 2025 Webby Awards: Soundrise shows take the spotlight

Why focusing only on celebrity podcasts is a missed opportunity for advertisers

Trusted voices in the age of misinformation: How podcasts are filling the information gap

The value of advertising on public radio: Extending your reach with broadcast

How podcasting shaped the 2024 presidential election

The impact of increasing ad loads in podcasts: Why less can be more for advertisers

Rising above the noise: Preserving diversity and purpose in podcasting

The power of independent podcasts and why they matter in the podcast industry

Harnessing the power of niche podcasts: How to reach hyper-targeted audiences

Why podcast listeners trust ads more than traditional media

KCRW partners with award-winning independent producer Brian Reed to launch groundbreaking podcast “Question Everything”

Advertiser opportunity: Sponsor the new West Wing Weekly miniseries

Case study in creative collaboration: Brooks Running and Normal Gossip

The next big show from Brian Reed: Question Everything

Behind the scenes: How a podcast ad is created

The power of sponsoring news and current affairs podcasts during the 2024 election year

Elevate your brand with top-ranked podcasts from Soundrise

Align with impactful storytelling: Sponsor In the Dark

The value of sponsoring new podcasts: Key considerations for advertisers

Partner Spotlight: Condé Nast

Soundrise rises to #8 in Triton Digital's podcast rankers: Quality downloads reign supreme

The power of podcast advertising: Insights from "The Ad Bargain" by Sounds Profitable

Chris Bowlby joins Soundrise as SVP, Sales

Building brand loyalty through podcast advertising

Soundrise meets IAB podcast measurement guidelines: Ensuring transparency and accuracy in podcast advertising

Not all podcasts are created equal: The value of advertising to an emotionally-connected audience

Why amplifying diverse voices is beneficial for marketers

Soundrise eBook: Podcast Advertising 101

Podcast advertising metrics: Understanding impressions, CPMs, and conversions

Partner spotlight: TED Audio Collective

Host-Read vs. Produced ads: Pros, cons, and best practices

Unveiling the mystery: Why small ad campaigns often fail to deliver ROI

Election-year advertising: Powering your brand with podcast sponsorship

Chris Buehler joins Soundrise as Director of Ad Operations

Maximizing your brand's impact in podcast advertising

Controlling the reach of your podcast campaign

Elevating your message: Custom executions in podcast advertising

Condé Nast partners with PRX and Soundrise to unlock new revenue opportunities in audio

The uniqueness of podcast advertising: Setting it apart in the audio realm

The game-changing benefits of iOS 17 for podcast advertisers

Podcast advertising is a vital component of your comprehensive marketing strategy

Engage citizens with open minds this election season

Podcast advertising drives results across the sales funnel

TED teams up with PRX and Soundrise to gain scale for podcast ad sales

The Podcast Opportunity from Soundrise and Sounds Profitable

Leverage podcast advertising to reach Millennials

The key to maintaining creative freedom in podcasting

What sets podcast advertising apart: Earning listeners' trust

What sets podcast advertising apart: Messaging that matters

What sets podcast advertising apart: Captivating listeners

What sets podcast advertising apart: Knowledge is power

What sets podcast advertising apart

The problem with repeat ads

How audio advertising builds trust and brand safety

Podcast advertising is a good investment in a recession

Why your company should add podcasting to its marketing mix

Jay Green joins Soundrise as SVP, Strategy & Operations

Podcasting can amplify your corporate social responsibility message

Soundrise - celebrating unfettered genius exploring out loud

Nicholas Talamelli joins Soundrise as VP, Business Development

Why brand safety is essential for any marketing strategy

Bethany Shocki joins Soundrise as VP, Marketing

Market Enginuity doubles down on podcast advertising, creates Soundrise to power independent voices

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